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Award-Winning Dealership Advertising Partner and Harvard Business Student

Andrew's effective digital advertising helped drive GMC’s most successful social media campaign ever↗ (19M organic views, 10K leads in a month), sell Volvo shoes↗, and transform Cadillac↗ into Instagram's best-performing Canadian luxury auto brand subsidiary within a year.

VIEW ANDREw's WORKLearn About Andrew
Interview
Editor of Canadian auto dealer, the largest national trade journal, calls the research a way to demystify advertising investments.↗
September 3, 2026
"Bravo!" — Colleen Morrissey,
largest GMC dealer in New York
“Mysterious science [demystified]”
— Canadian Auto Dealer
"Evidence posted beats promises made."
— Chris Hunsicker, Automotive Executive
"Hugely important."
— Car Dealership Guy Media
Auto Remarketing
ran a feature article
"Big deal." — Eric Forest,
Advertising Professor
GMC Canyon AT4X kicking up mud while off-roading, with a mounted white canvas collecting splattered mud for the 'Mudern Art' project.
Art Director
Mudern Art - GMC
Digital, PR, and Experiential
A large sneaker-like object under a black fabric cover in a pink showroom.
Art Director
World Car Free Day - Volvo Cars
Digital, Experiential, and PR
Association of Registered Graphic Designers
Andrew Reutsky Selected as One of Seven Most Impactful Designers Under 35 Years Old
RECOGNITION
Announcement
Andrew Becomes a Member of Harvard Innovation Labs
Developing "Banner-VIN-Profit"
Advertising & Design Club of Canada
Named as One of Three Rising Stars in Canadian Advertising
October 2025
GM electric vehicle lineup including Cadillac, Hummer EV, and GMC models driving through a futuristic urban highway, General Motors Canada campaign.
Art DIrector
Cross-Brand Retail Playbook - General Motors
Digital
Bold yellow Cheez-It doors opening to reveal a whimsical red-and-yellow branded office interior.
Art Director
Cheez-It Snap'd Launch
Traditional and Digital
Author
Guide to Starting a Successful Creative Career
White Paper
View Earlier Projects and Announcements

Experience

View Full Resume↗
Dec 2016 — Jul 2021

Pharma Designer, then Student at Humber College and Florence University of the Arts

  • As Designer, built a clinic's website and digital presence from the ground up, driving a sustained 10x rise in organic web traffic through technical SEO restructuring
  • At Humber College, earned an Associate's Diploma in Graphic Design & Advertising with Honours, achieving a 4.0 GPA across 10 courses in a single semester during COVID-19 lockdown
  • Captained teams that won 2 of 5 semester-long real-world-client competitions for J.P. Wiser's and St. John's Board of Trade (out of ~20 teams)
May 2021 — Aug 2024

Art Director at GREY,
then Leo Burnett

  • At GREY, interned under James Ansley, a legendary Canadian Creative Director, and won a network-wide creative competition with a proactive idea for Volvo, pitched to the global account in New York
  • At Leo Burnett, helped create GMC's most successful social campaign, "Mudern Art," which gained over 19,000,000 organic views and 10,000 leads in its first month
  • Developed over 100 retail campaigns for General Motors, transforming Cadillac into Instagram's best-performing Canadian luxury auto brand subsidiary within a year
Sep 2024 — May 2028 (Anticipated)

Harvard University: Bachelor of Liberal Arts, Business, and Innovation Labs Member

  • Developed "Banner-VIN-Profit" at Harvard Innovation Labs — an attribution model linking individual ad banners to the VIN sold and the gross produced, running entirely on the dealership's existing phone, inbox, and CRM
  • In the first semester, undertook a "herculian" amount of work: war-history academic writing, Mandarin, and Chinese history. finishing the term with a 3.8 GPA and achieving an exceptional 99.45% grade in Chinese language
  • Led a team of five through a six-week Marketing Management project, delivering a comprehensive strategy for a multi-billion-dollar company and earning top commendation for team leadership
Mar 2025 — Present

Advertising Partner for Car Dealers

  • Published "Automotive Retail Advertising in Crisis," the largest study on the topic, uncovering that 62% of industry media spend may lack a defensible link to profit
  • Developed and field-tested "Banner-VIN-Profit," an attribution model transparently linking banners to VIN sales and attributed profit
  • Structured every retail campaign as a measurable investigation, developing and optimizing on-brand dealership advertising amid volatile economic conditions

Blog

association of registered Graphic Designers
Andrew shares his story as an immigrant designer↗
PRESS
Applied Arts
Named a "Talented Creative With a Bright Future"
2021
April 2022
Participating in OCAD University Grad Student's Research
on Graphic Design and Artificial Intelligence
July 2021
Certified in Inclusive
and Accessible Design in Broadcast Media
2022
Reviewing Portfolios
at Adobe Creative Retreat
2024
‍Fall Season mentor at Association of
Registered Graphic Designers
2021
Selected for Study Abroad Experience
at Florence University of the Arts
March–May 2021
Helping the World Health Organization adapt
COVID-19: Make It the Last Pandemic report
广告牌上五个人戴着口罩排队，其中一人穿着浮潜装备。右侧有夏威夷航空标志和二维码。
DirectOR & ProducER
Hawaii Starts Here - Hawaiian Airlines
Traditional, Digital, AND Ambient
Modern dining room with a floral painting and pendant lights in a concrete arch setting.
Director & Producer
Niagara Food & Wine
Branding And Direct Response
孩子们在阳光明媚的后院与袋鼠玩跳绳，旁边有“领养动物”宣传标牌
Art Director & Producer
Adopt an Animal - Toronto Zoo
Traditional AND EXPERIENTIAL