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From Siberia to Harvard: Art Director Behind GMC’s Most Successful Social Campaign and Field-Tested White Paper on Creative Careers

Fusing strategic rigor with award-winning creativity to improve digital advertising ROI for dealers of Cadillac, GMC, Volvo, and more, and to strengthen employment prospects for young creatives.

Learn ABOUT AndrewView Andrew's WORK
“Andrew has powerfully persuasive, high-concept and ethical work that looks fantastic.”
Wilson Wong, Judge at RGD AWARDS and Partner, Creative Director at Everbrave
Portrait of Andrew Reutsky in a navy suit, smiling outdoors with a modern glass building and greenery in the background

Who am I?

Born into a family of doctors in Siberia, I discovered Photoshop at the age of 10, sparking a lifelong passion for design. Two weeks after turning 18, I moved solo to Toronto to study Advertising and Graphic Design, graduating with honours before refining my craft in Florence, Italy.

Recognized by Communication Arts as one of the 15 Most Promising Young Creatives Worldwide↗, I quickly rose to the role of Art Director at Leo Burnett, crafting campaigns for General Motors, AAA, and Metrolinx, among others.

Today, I pursue a business degree at Harvard while applying my industry knowledge as a specialist, creating effective digital advertising for authorized premium-auto dealers. In an industry facing unprecedented transformation, I live by one motto: learning never stops.

What do I do?

I transform data-supported creative ideas into effective automotive advertising that moves inventory. Specializing in digital retail for authorized premium-auto dealers in Ontario, I craft on-brand omnichannel campaigns that:

  • Convert qualified high-intent shoppers into showroom traffic,
  • Lift lead quality while reducing customer acquisition costs,
  • Increase advertising ROI by enabling dealers to accelerate inventory turnover.

Through my mastery of Adobe Creative Suite, advanced AI tools, and sharp business acumen, I deliver advertising that drives measurable results, as recognized by The Times, Ad Age and other leading publications.

‍I am also dedicated to mentoring young creatives, publishing the 'Creative Career Guide'↗, and serving on Humber College’s Industry Board to enhance career outcomes for emerging talent.

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Andrew Reutsky on set, interacting with a monitor under a white canopy, wearing a casual outfit with a backward cap
“I enjoy working hard and loathe wasting time.”
Andrew Reutsky speaking on the 'Getting Hired Out of School' panel at the Adobe Creative Retreat in Toronto, alongside fellow panelists.

Why do I do what I do?

I believe that retail only fulfills its purpose when it moves product. Having worked within the industry, I identified a significant service gap that dealers face:

  1. National campaigns produce necessary brand-level messaging that, due to inherent business differences at the retail level, often falls short on quality leads, making salespeople's work less effective.‍
  2. While brand-approved regional and local agencies aim to close the gap, they frequently fail by largely repackaging national creative and setting up inherently 'average' ads—despite charging ~25% of media buy.‍
  3. This leaves dealers, who understand their customers best, without campaigns that attract high-intent local audiences, wasting their marketing resources.

As a creative specialist for major auto brands at top ad agencies, I helped develop more than 100 national campaigns that continuously supported over 300 dealers. I now masterfully apply the strategic insights gained from this work to the advertising needs of individual dealers—because when dealers succeed, everyone wins.

What do I offer?

I focus on delivering campaigns that resonate with local nuances and drive metrics that dealerships prioritize. I research and produce content-driven and data-supported digital retail advertising designed to turn inventory for authorized premium-auto dealers in Ontario, empowering them to improve advertising ROI to sell more effectively and efficiently.

To improve my clients’ sales, I have helped:

↗ Book a free discovery call to review your dealership's advertising

Mud-covered GMC Sierra AT4X on a white-cyclorama set while the crew films a commercial.
Cadillac SUV trunk packed with Christmas presents and décor for a holiday promo shoot.
Film crew lights a white Buick Envista during a nighttime street commercial shoot.
MacBook running Photoshop with Volvo ad assets in a loft-style brick office.
Andrew Reutsky speaking to a group of students in a school setting, holding a wooden box while the students listen attentively.
October 3, 2023

Returning Home:
How Speaking to Students in a Siberian Village Changed How I View Success

I returned to my childhood school to discuss career insights with anticipated graduates and ended up learning something profound myself. In this blog post, I explore the impact on my life and career.