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From Siberia to Harvard: Ad Guy Behind Canada’s Most Transparent Dealership Advertising

"Automotive Retail Advertising in Crisis"↗, largest study in the field conducted by Andrew, found that 68% of media spend lacks a defensible link to actual sales. He now develops effective campaigns by linking banners directly to VIN sales and his own compensation.

Learn ABOUT AndrewView Andrew's WORK
“Andrew has powerfully persuasive, high-concept and ethical work that looks fantastic.”
Wilson Wong, Judge at RGD AWARDS and Partner, Creative Director at Everbrave
Portrait of Andrew Reutsky in a navy suit, smiling outdoors with a modern glass building and greenery in the background.

Who am I?

Born into a family of doctors in Siberia, I discovered Photoshop at the age of 10, sparking a genuine passion for good design. Two weeks after turning 18, I moved solo to Toronto to study advertising, graduating with honours before refining my craft at the Florence University of the Arts in Italy.

Upon graduation, the prestigious Communication Arts magazine named me as one of the 15 Most Promising Young Creatives Worldwide.↗ Aged 21, I became the youngest Art Director at Leo Burnett, one of the world’s best ad agencies, developing over 100 retail campaigns for Cadillac, GMC, and Buick during my tenure.

Today, as Bachelor’s business student at Harvard and author of “Automotive Retail Advertising in Crisis”↗, the largest study on systemically wasteful car ads, I work freelance as Advertising Partner for Car Dealers.

What do I do?

I research and develop effective dealership advertising by linking individual banners directly to VIN sales and my own compensation, structuring every retail campaign as a measurable experiment. Unlike typical consultants, I personally handle the production of conversion-focused advertising, arming internal staff with actionable performance insights to transform retail campaigns from speculative bets into a liquidity lever.

I now work freelance, building on-brand performance-focused digital campaigns for franchised premium-auto dealers in Canada that:

  • Lift lead quality while reducing customer acquisition cost,
  • Convert qualified high-intent customers into showroom traffic,
  • Improve advertising ROI amid volatile economic conditions.

I also serve on the Industry Advisory Board at Humber College, strengthening employment prospects for promising creative students.

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Andrew Reutsky on set, interacting with a monitor under a white canopy, wearing a casual outfit with a backward cap.
I enjoy working hard and loathe wasting time.
Andrew Reutsky speaking on the 'Getting Hired Out of School' panel at the Adobe Creative Retreat in Toronto, alongside fellow panelists.

Why do I do what I do?

I believe that retail advertising only fulfills its purpose when it moves product. Working in the automotive ad industry, I identified a significant service gap dealers face—and see a business opportunity in closing it:

  1. National campaigns produce necessary brand-level messaging that, due to inherent business differences at the retail level, often falls short on quality leads, making salespeople's work less effective.‍
  2. While brand-approved regional and local agencies aim to close the gap, they frequently fail by largely repackaging national creative and setting up inherently 'average' ads—despite charging ~17% of media buy.‍
  3. This leaves dealers, who understand their customers best, without campaigns that attract high-intent local audiences, wasting their marketing resources.

How do I earn a living?

For franchised premium-auto dealers in Canada seeking to improve advertising ROI amid volatile economic conditions, I develop on-brand performance-focused digital campaigns by transparently linking individual banners directly to VIN sales and my own compensation, structuring every campaign as a measurable experiment.

To optimize my clients’ advertising, I have helped:

Book a free call to audit your dealership's advertising approach↗
Available until August 30, 2026
What to expect from the call
Mud-covered GMC Sierra AT4X on a white-cyclorama set while the crew films a commercial.
Cadillac SUV trunk packed with Christmas presents and décor for a holiday promo shoot.
Film crew lights a white Buick Envista during a nighttime street commercial shoot.
MacBook running Photoshop with Volvo ad assets in a loft-style brick office.
<Andrew Reutsky speaking to a group of students in a school setting, holding a wooden box while the students listen attentively.>
October 3, 2023

Returning Home:
How Speaking to Students in a Siberian Village Changed How I View Success

I returned to my childhood school to discuss career insights with anticipated graduates and ended up learning something profound myself. In this blog post, I explore the impact on my life and career.